Who it is for
Small business owners and operators at any technical level who want a clearer digital presence. You do not need a finished website to start.
Sponsored by the City of Boston Office of Economic Opportunity and Inclusion · Presented by Responsab
Free virtual workshops for Boston small businesses
Three live sessions on websites, local search, and conversion, built for owners who want clear next steps, not jargon. Slides and handouts are ready to download, and recordings will be posted here after the series. Attend a session, then book optional one-on-one office hours while seats remain.
What you get from the series
Format
Three live virtual workshops with Q&A: Mon Oct 19, Thu Oct 22, and Mon Oct 26, 2026, all at 2:00 p.m. ET. Attend one session or the full series.
What you take home
Slides, checklists, worksheets, and planners you can download per session or as one pack. Session recordings will be posted here after the series.
Presented by
City of Boston Office of Economic Opportunity and Inclusion, with Responsab. Ralph Francois (tech lead) and Alaina Tucker (marketing) lead the sessions.
Free 1:1 office hours for attendees
If you join a live session, you can book a free hour with Responsab on your site, search setup, or conversion questions. Seats are limited. Book early so you can leave with written next steps while the workshops are still fresh.
Office hours run October 19 through December 18, 2026. Scan the QR code on this page or use the booking link to choose a time.
Schedule office hours
Three workshops you can use this week
Slides and handouts are available for every session. Download the files for the session you attend, or take the full handout pack. Recordings will be added after the series.
Websites 101
Monday, October 19, 2026 · 2:00 p.m. ET · Virtual
Plan a solid site for your business: who you serve (your ideal customer profile), platform choices, structure, core content, and SEO basics, using a sample bakery walk-through.
- How to plan and set up your first website
- How to speak the language of web design
- A clear customer journey before you pick colors and fonts
SEO and Localization
Thursday, October 22, 2026 · 2:00 p.m. ET · Virtual
Help nearby customers find you with Google Business Profile, keyword basics, local listings, and simple ways to see if your work is paying off.
- How to set up and maintain your SEO
- Key website features that help search visibility
- SEO maintenance tasks you can keep on a calendar
Web Conversion Optimization
Monday, October 26, 2026 · 2:00 p.m. ET · Virtual
Make your site easier to use and more likely to drive calls, bookings, or sales with clearer audience focus, plain language, navigation, and starter analytics.
- How to define your audience
- Strategies to increase website engagement
- Performance analytics you can actually use
Download the slides and handouts. Recordings are coming soon.
Grab the full handout pack or download files session by session. Recordings of each workshop will be posted on this page after the series.