Creating An Enhanced Customer Experience for Industrial Clients
The Problem
IMI's 10-year-old website faced several challenges affecting performance, usability, and brand perception. The outdated design and clunky navigation created a poor user experience, making it difficult for visitors to find information. Additionally, the site lacked mobile responsiveness, causing frustration for users on smartphones or tablets and leading to lost engagement.
Functionally, the website suffered from slow load times, security vulnerabilities, and limited integration with modern tools like analytics and CRM systems. Without a robust content management system (CMS), updating the site was tedious, resulting in outdated content. SEO issues such as missing metadata and outdated links also hurt its online visibility, while poor accessibility compliance could have excluded some users and posed legal risks.
Key issues:
- Outdated design and poor user experience
- Lack of mobile responsiveness
- Slow load times and SEO challenges
- Security vulnerabilities
- Limited integration with modern tools
- Poor content management and accessibility compliance
The Responsab Solution
Responsab collaborated with IMI to deliver a new website that is modern, highly functional, and designed to reflect the company’s expertise and industry leadership. Key information, such as industry certifications, client success stories, and service offerings, is presented through easy-to-navigate sections and engaging content blocks.
The new site is fully mobile-responsive, ensuring it adapts seamlessly to any device, whether desktop, tablet, or smartphone, with fast load times thanks to optimized images and efficient coding practices. The site is supported by a robust Drupal content management system (CMS), empowering IMI’s team to update content, post information, and manage pages easily, keeping the site fresh and relevant.
To support SEO and user engagement, the site includes optimized metadata, an improved URL structure, and strategically placed CTAs to encourage inquiries. The site also features enhanced security measures, such as HTTPS encryption and compliance with accessibility standards, ensuring a secure and inclusive experience for all users.
Key features:
- Modern, mobile-responsive design and faster performance
- Easy content updates through a robust CMS
- Strong security protocols
- Advanced SEO for better visibility
- Integration with modern engagement tools
