Empowering a Boutique Cat Boarding Business with a Beautiful, Custom Web Presence
Client Overview
Client: Chez Mieux
Founder & CEO: Patricia Dowd
Chez Mieux is a luxury cat boarding facility located in Natick, Massachusetts, known for its peaceful, home-like environment tailored to feline guests. Patricia Dowd started Chez Mieux in 2011 with a vision to provide a calm, caring alternative to traditional kennels.
The Challenge
Chez Mieux needed a brand and website that matched its level of service. Their previous online presence was minimal and didn’t reflect the personalized care and tranquil experience offered at the facility. They lacked a consistent brand identity, a mobile-friendly website, and a strategy to attract and engage cat owners in their region.
Goals & Objectives
Develop a professional brand identity
Create a custom, mobile-optimized website
Clearly showcase services, pricing, and FAQs
Drive online inquiries and bookings
Empower the client to manage content easily
What we did
✔ Brand Identity & Logo Design
We started with a clean, welcoming logo that embodied the calm, home-like atmosphere Chez Mieux offers. The brand colors and typography followed suit, modern, soft, and elegant.
✔ Custom Website Design (Drupal 10)
We designed and built a fully responsive, mobile-friendly Drupal 10 website from scratch. The design is lightweight and modern, with playful elements and calming visuals to mirror the experience of the facility.
✔ Content Strategy & Copywriting
Our team collaborated with the client to structure, write, and organize content that speaks directly to their ideal customer: pet parents who want the best for their cats.
✔ SEO & Performance Optimization
We implemented technical SEO best practices and made performance optimizations across the site to ensure fast loading times and easy discoverability.
✔ Strategic Consulting
We didn’t just build a website, we offered insight. We guided the Chez Mieux team through domain decisions, user experience enhancements, and content recommendations to help them get the most value from their digital presence.
Features
Fully editable content managed in Drupal CMS
Custom design and responsive layout
Easy-to-use contact and booking forms
Integrated photo gallery and customer testimonials
Search-engine-optimized pages with schema markup
Responsive layout for all devices
Custom booking and contact forms
Integrated photo gallery and reviews
Clear calls to action across the site
Admin-friendly backend for easy updates
Secure and performance-optimized hosting setup
Our Solution
We provided Chez Mieux with a full-service digital transformation. We started with foundational brand work, including logo design and color palette selection. Then we created a custom Drupal 10 website that emphasized ease of use, calming visuals, and clear information. Every design and content decision was made with the ideal cat owner in mind.
The Results
Chez Mieux now has a digital experience that mirrors the warmth, care, and calm atmosphere they provide in person. From the moment a visitor lands on the homepage, the tone is set: this is not your average boarding facility. The new site reflects Patricia Dowd’s deep love for her feline guests and her vision of creating a sanctuary where cats feel safe and cared for.
Visitors are greeted by soft color tones, warm messaging, and thoughtful design that immediately builds trust. The layout gently guides users through service options, amenities, and testimonials, making it easy for cat owners to learn, inquire, and book. The integrated gallery and FAQs offer transparency, while clear calls to action ensure users never feel lost or overwhelmed.
Since launch, Chez Mieux has seen a measurable uptick in both website traffic and online inquiries. More importantly, Patricia and her team report receiving enthusiastic feedback from clients who say the website made them feel confident about leaving their cats in Chez Mieux’s care. The website now acts as both a digital front door and a quiet reassurance that their beloved pets are in loving hands.
Patricia & the team also have full control over content updates, allowing them to manage seasonal announcements, upload new photos, and make changes without needing technical assistance. This autonomy was a key goal from the start.
Conclusion
The Chez Mieux project exemplifies what happens when design and development are guided by heart and strategy. It wasn’t just about building a functional website, it was about capturing a feeling.
From logo to layout, every element was crafted to reflect the emotional bond between cat owners and their pets, and the peaceful environment Patricia created. Through deep collaboration, strategic thinking, and creative execution, we helped bring that vision online.
Chez Mieux now stands as a model for how small businesses can build meaningful, effective digital presences, websites that not only work, but connect. And as the business continues to grow, its digital foundation is ready to grow with it.
