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From WordPress to React and Strapi, we transformed the Boston Blockchain Week website with a clean design, powerful backend, and deep third-party integrations to support a fast-growing event.

Rebuilding Boston Blockchain Week: A Seamless Migration to a Modern Tech Stack

Boston Blockchain Week Hero

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    • Project Link

    Boston Blockchain Week

    Discover how Responsab redesigned and rebuilt the Boston Blockchain Week website using React and Strapi

    The Problem

    Boston Blockchain Week is a premier event that brings together developers, founders, investors, and policymakers in the blockchain space. However, the event’s digital presence was no longer meeting the expectations of its expanding audience and partners. The legacy WordPress website was:

    • Difficult to manage and update during high-traffic moments around the event

    • Lacking performance optimization for speed and responsiveness

    • Outdated in design and structure, failing to match the innovative nature of the conference

    • Limited in its ability to integrate third-party tools like Mailchimp or YouTube

    • Missing a scalable, flexible backend that could support future enhancements

    The event organizers needed a complete transformation that would modernize their tech stack and give them control over content, media, and outreach.

    The Solution

    Responsab provided a strategic redesign and technical overhaul of the Boston Blockchain Week website by:

    • Migrating the platform from WordPress to a React.js frontend for performance, speed, and interactivity

    • Implementing Strapi as a headless CMS to provide a robust, flexible backend that the team could manage with ease

    • Redesigning the user interface with a clean, modern visual language that reflected the cutting-edge blockchain ecosystem

    • Integrating with Mailchimp to support automated email campaigns and newsletter growth

    • Developing custom plugins for video and content synchronization

    • Building an automated integration with YouTube, so that video content from the Boston Blockchain Week channel would appear instantly on the site

    This solution allowed the site to scale easily, update content quickly, and connect with the community in real time.

    What We Did

    • Technical Migration: Fully transitioned the site from WordPress to a decoupled architecture using React.js and Strapi.

    • UX/UI Redesign: Created a fresh, vibrant interface to reflect the event’s forward-thinking nature.

    • Mailchimp Integration: Connected Mailchimp via API to allow lead capture and newsletter growth directly from the site.

    • YouTube Sync: Developed a custom sync system using the YouTube API to automatically pull in new videos and display them in a dedicated video section.

    • Custom CMS Fields: Designed custom content types in Strapi for speakers, sessions, sponsors, events, venues, and news.

    • Performance Optimization: Ensured fast load times and mobile responsiveness across all pages.

    • Developer Documentation: Provided clear internal documentation for the client to manage and scale the platform post-launch.

     

    Boston Blockchain week- spread the word

    Key Features

    • Decoupled Architecture: React frontend with Strapi backend for speed and flexibility

    • Dynamic Speaker and Session Pages: Easy-to-manage content types for all core event elements

    • Sponsor Tiers and Filters: Highlight and filter sponsors by level and year

    • Custom YouTube Integration: Syncs videos from the Boston Blockchain Week channel in real time

    • Mailchimp API Integration: Capture emails, track signups, and trigger automations

    • SEO-Ready and Accessible: Structured for search engine visibility and user accessibility

    Results

    The new Boston Blockchain Week site launched with outstanding results:

    • 70% faster load times compared to the old WordPress site

    • 100+ videos synced automatically from the YouTube channel, improving content engagement

    • Mailchimp newsletter signups increased by 45% after the first campaign

    • Organizers gained full control over content, including real-time speaker and session updates

    • Sponsors and partners were showcased in a more interactive and dynamic format

    • The site is now prepared to scale yearly with future events and expand to include more city-based blockchain meetups

    The redesign delivered more than just a visual upgrade. It gave Boston Blockchain Week a long-term digital foundation rooted in performance, flexibility, and innovation.

    Boston Blockchain Businesses Around
    Boston Blockchain Sessions breakdown

    Staff on the project

    Ralph Francois

    CEO / Founder
    headshot of founder ralph francois on a blue background

    Bio

    Ralph brings over 25 years of expertise in web development, specializing in crafting custom digital solutions using PHP, and integrating modern CMS platforms like Drupal and WordPress. Throughout his career, Ralph has been instrumental in building some of the world’s most renowned websites and digital experiences, working with global brands such as Nasdaq, Amazon, Apple, Twitter, and Nordstrom.

    In addition to his extensive technical skills, Ralph has held senior leadership roles, including Senior Lead and Director, for major corporations like Nasdaq and ABB, where he directed complex, high-profile digital projects. His entrepreneurial spirit has led him to found multiple successful businesses, including Quincy Yoga & Massage and Studgate Inc., showcasing his ability to merge technology and community impact.

    Ralph’s dedication to excellence extends beyond his projects, as he actively engages in fostering business growth and collaboration. A proud advocate for small businesses, he values building meaningful partnerships across industries while contributing to innovative digital transformations worldwide.

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    Alaina Tucker

    Marketing Director
    Alaina Tucker - Marketing Director

    Bio

    Alaina is a seasoned Marketing Lead with a proven track record of crafting compelling narratives in highly technical and competitive marketplaces. With expertise spanning Email Marketing, Lead Generation, Strategic Planning, and Project Management, she excels in developing data-driven marketing strategies that drive engagement and deliver measurable results. 

    Alaina’s skill set extends to cybersecurity marketing, where she effectively communicates complex technical solutions to diverse audiences. She is adept at creating sales funnels that convert prospects into loyal customers, leveraging tools like CRM platforms, A/B testing, and advanced analytics to optimize campaign performance. 

    Her marketing approach adheres to industry standards, ensuring compliance with GDPR, CAN-SPAM, and accessibility guidelines, while implementing cutting-edge practices in content strategy, SEO, and social media marketing. Alaina’s ability to integrate storytelling with technology positions her as a key driver in aligning business goals with market needs. 

    Dedicated to fostering innovation and collaboration, Alaina brings vision and precision to every project, making her a valuable asset in both B2B and B2C environments.